Beauty is important because society has put so much emphasis on it being an admired and sought after trait. Humans too utilise appearance for social reasons. Attractiveness is thought to: help increase our social standing increase the likelihood of attracting a suitable partner increase the likelihood of success at work help us earn more money make us appear more competent. Beauty is a ratio, hardwired into every human being from conception: THE GOLDEN RATIO EXPLAINED Dr Stephen Marquardt, a facial surgeon, devised a standard template for facial beauty after analysing beautiful faces across many different eras, cultures and races. His findings show that, regardless of time, culture, or geographical location, beautiful faces all fit the same geometrical patterns and proportions. It dawned on the doctor that the distances between each feature - nose, eyes, mouth, all followed a proporti...